Ad Quotes

Writing well, rule No. 1: Write well!- Luke Sullivan, copywriter and author.Imagination is one of the last remaining legal means to gain an unfair advantage over your competition.- Tom McElligott, cofounder of a highly creative Minneapolis advertising agency.I don’t think people read body copy. If the first five words of body copy aren’t “May we send you $700?” word six isn’t read!- Luke Sullivan.Great print ads can make you famous. Great TV ads can make you rich.- Anonymous.Your radio spot just interrupted your listener’s music. It’s like interrupting people having sex. If you’re going to lean in the bedroom to say something, make it good: “Hey your car’s on fire.”- Luke Sullivan.